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PLANNING AHEAD TO MAXIMIZE YOUR SUCCESS
by PHILLIP RUCKS
I can’t stress enough how im- portant it is to plan ahead. Give us a year to grow your trees. We’ll
we can use . . . just to make micro-cuttings. While your trees are being grown in the nursery, plan to visit a couple of times to see how they are being graded. Stop by right before budding and about four months after budding. You’re making too big an investment to overlook quality con- trol. Make sure you’re paying for the qual- ity you deserve. Nursery workers should
be pulling out the undesirables.
At Phillip Rucks Citrus Nursery in
Frostproof, we cull the smaller and weaker plants at least four times during produc-
tion to ensure our customers get the stron- gest trees. As the battle against greening continues, you want the strongest trees in the field producing your fruit.
As it is in life, relationships are impor- tant. Growers should cultivate business re- lationships with nursery staff so they will have a better chance of having their expec- tations met.
To maximize your chances for suc- cess, be flexible. Believe in what you’re do- ing and be willing to make changes. You can’t do business the way your daddy and
granddaddy did. There are better citrus materials available and we need to use them. Newer rootstocks are more adapt- able. Resist the temptation to be pessimis- tic about your challenges. It will only breed negativism and impede progress. There’s good reason to be optimistic about im- proved production strategies and new and better tree varieties.
When mistakes happen, remember we’re all learning and growing. Hang in there. We’re going to work through this— together.
work with an estimate. You don’t need to have an exact count. We do need to know what varieties you want. We used to have an abundance of seed for trees that were in demand. But with these new rootsock vari- eties, we don’t have trees producing seeds. We need six months to grow a mother tree
CITRUS
NEW GREENINGTOLERANT
ROOTSTOCKS NOW AVAILABLE
Phillip Rucks Citrus Nursery has been granted the license to propagate a number of new greening-tol- erant citrus rootstock varieties. Our facility includes a high tech tissue culture lab and protected culture facility that enable us to mass-propagate large num- bers of DNA tested starter plants. Call us today to learn more about these new rootstock varieties. Now contracting for 2015-2016
“It’s great working with Phillip Rucks Citrus Nursery... they have a professional staff that really understands the business of growing citrus”
– Jerry Newlin, Orange-Co
PEACHES
LOW CHILL PEACHES
Phillip Rucks Citrus Nursery is the lead- ing grower of low chill peach varieties developed by the University of Florida. Available on both Flordaguard and MP-29 peach rootstocks. Tell us about your planting environment and we’ll provide you with some planting recom- mendations. Call us today. Now con- tracting for 2015-2016
EUCALYPTUS WINDBREAKS
Fast growing trees designed to mitigate crops from damaging weather, disease, pests and chemical drift. Now contracting for 2015-2016
PONGAMIA
Alternative crop developed to meet needs of bio-mass and bio- energymarkets. Nowcontractingfor2015-2016
PHILLIP RUCKS CITRUS NURSERY, INC. Phillip Rucks, Owner
8636351948 • rucksnursery@aol.com P.O. Box 1318 Frostproof, FL 33843 • www.ruckscitrusnursery.com
www.floridagrownspecialties.com
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G. Conley Thornhill, CFP®, CIMA®
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Eric E. Johnson, CFP®, CIMA®
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If you’re looking for flexible financing to help grow your business or protect your legacy, we have creative lending solutions for you and your business. Our team has provided trusted guidance to our neighbors in the Florida citrus industry for over 30 years. Contact us today to learn more.
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