August 2014

Farming industry gets social with ‘felfies’

Farming is a very rewarding occupation, but it can also be very lonely, especially for small family-owned farms. Their days can be isolating. Their audience of animals may be great listeners, but they aren’t known for carrying on a conversation.

Commissioner’s AgriCorner: Agricultural-Environmental Leadership Award recipients

Florida’s farmers and ranchers have not only fueled our people and economy for the last five centuries, they have proven themselves as responsible and innovative stewards of our land. Today, Florida farms and ranches produce nearly 300 different agricultural commodities on 10 million acres of land. And at the same time, agricultural operations are preserving …

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William "Bill" Doty

August’s most wanted list for your garden

Insects are active this time of year, so you need to create your “most wanted” list of pests to look out for and manage, if necessary. Check your lawns and gardens at least weekly for mole crickets, chinch bugs, sod-web worms, azalea caterpillars, white flies, and more.

Agricultural Marketing 101

To stay top of mind with today’s consumers, a digital marketing campaign is a must. The payoff for your agricultural operation comes when a campaign successfully moves more of the right people at the right time to purchase your products more often.

Mapping the citrus genome

Understanding the citrus species’ past to unlock a more disease-tolerant future  Citrus was first domesticated in Southeast Asia, then spread to Europe and the Americas via trade routes, and has ancestral roots that can be traced back to over five million years ago. Interestingly, the orange you may be eating today is thought to have …

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Ben Adams, Jr.

A look at the international seafood trade and the cold supply chain

There’s no denying that ours is a global economy, and that, by and large is a good thing. In addition to the competition it fosters— keeping prices low and quality high— the world needs products the United States produces (principally food) and U.S. consumers “want” many of the products produced outside our borders.

Agritourism Update: Public enjoying life on the farm—from tours to weddings

In an era of increasing urbanization, farmers and ranchers are finding people still love the outdoors and the nostalgia of country living. As they look for creative ways to increase revenue, they are turning to agritourism, by hosting wedding receptions in their barns, letting the public pick fresh produce, and inviting groups to their farms …

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