Page 14 - CFAN_Apr2014

PUBLISHER LETTER

THE OJ

It’s true . . . when you hear that the orange crop estimate they still catch the disease, but hang on a little bit longer

GLASS
just decreased by another four million boxes, it can be a than the current trees in the ield. hese are just some
little disheartening, and for some in the industry—down- examples of how we can know—without a shadow of a

right disconcerting. But (and this is a big “but”), like with doubt—two things:

most things in life, looking at the numbers only gives 1) he industry will continue to change, just as it is Half Full
you part of the picture. To get the depth and breadth of always has, and we’ll have to change right along with it;

what’s really going on in the citrus industry, you also have 2 ) And, with our many pioneers and problem-solvers
to look at what the experts, researchers, growers, ield hard at work, it will remain one of our state’s strongest and

managers, and industry professionals are doing to turn steadfast industries.
this thing around.
(Metaphorically Speaking)

I’ve talked with many folks on the front lines of the
citrus groves, and they’re not just sitting around watching NELSON KIRKLAND, Publisher WITH THE RECENT USDA Florida Orange Crop

the numbers. hey are taking steps that help you look at nelson@centralloridamediagroup.com
Estimate experiencing another decrease (released on

the big picture, and say, “Yup, it’s tough out there right April 9), and the simple fact that historically not as many
now, but with planning, grit, and good old fashioned citrus trees have been replanted for the ones that are lost,

determination, we’re going to come through this even it’s easy to look at the Florida Orange Juice glass and say,
stronger than before.” Growers are planning ahead; they “hat’s half empty.” I hear and read a lot of coverage on

are planting at a higher density (more trees in a smaller citrus greening (also known as HLB, the disease that is
space). his will in a few years make a diference on those plaguing our groves), and well, let’s just say that most of

numbers we’re seeing. Researchers are also releasing
what’s being said doesn’t leave you with that “warm and
varieties that are more HLB-tolerant—meaning that
fuzzy” feeling about the future.

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