IFAS In Your Corner

 Beyond Pretty Pictures: Aerial Imaging’s Impact on Farming

by WAEL ELWAKIL, UF/IFAS EXTENSION HILLSBOROUGH COUNTY Aerial imaging technology has revolutionized the world of agricultural research, from basic cameras with RGB sensors to advanced devices capable of measuring specific light wavelengths, such as NDVI, multispectral and hyperspectral sensors. The applications of these sensing technologies are as diverse as the fields they serve. They empower

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Consumer Trends Dive Small-Farm Marketing Strategies

by ALLIE WILLIAMS, UF/IFAS Extension Hillsborough County Consumer demand tends to drive marketing decisions for small-scale farmers. There has been increasing interest in locally grown food in recent years. Farmers can use these trends as an opportunity to evaluate and refine their marketing strategies. The question is, how can small-scale farmers implement successful marketing strategies

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