Study Highlights Effective Communication Strategies to Prevent Tick-Borne Diseases in Florida Cattle Industry
by MEREDITH BAUER, UF/IFAS If you’re working with the Florida cattle industry and you’re trying to spread information about tick-borne illnesses, the best way to get your message across is using prevention-focused messages, rather than fear. That’s the takeaway from a new study published in the Journal of Medical Internet Research by University of Florida […]










