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As Noble Ag Nears Its Centennial, Technology Keeps It Competitive by PAUL CATALA Nearly 100 years ago, the citrus industry worked differently. In 1926, when W.G. Roe founded Wm. G. Roe & Co., citrus growing, cultivating, harvesting and processing were done almost entirely by hand.  Through the decades, those processes have evolved through the advent […]

Woman’s Vision Unites Consumers With Locally Grown Produce by REBEKAH PIERCE What if you could find local farm-fresh fruit and veggies just by clicking a button on Facebook? That’s the vision that drove Jillian Childs to create Florida Farm Finder.  Childs grew up in rural upstate New York in the Catskill mountains, where local farms

Brenda Eubanks Burnette Named 2024 Citrus Achievement Award Winner by RYAN MILEJCZAK photos provided by BRENDA EUBANKS BURNETTE Every year, Citrus Industry Magazine names a Citrus Achievement Award winner, which recognizes those who have made significant impacts within the Florida citrus industry or beyond. This year, Brenda Eubanks Burnette received the honor.  Burnette has been

by RYAN MILEJCZAK Sponsored by Farm Credit of Central Florida Summer is in full swing, and the Florida heat is as oppressive as ever. When temperatures shoot up like this, few things are more refreshing than a juicy, sweet watermelon. And when that watermelon is grown right here in Florida, it’s going to taste all

OTC Injections and Improved Tree Health Are Instilling Hope in Growers by PAUL CATALA The final USDA citrus forecast for Florida’s 2023-24 season turned out to be exactly what growers expected, and that’s not a bad thing. The July report for production of all oranges was up 1 percent from June at 17.96 million boxes

by BRAD BUCK Every 15 minutes, 365 days a year, University of Florida scientists can see how and where many coyotes move at two locations in the Sunshine state. Those images show coyotes in two different landscapes in Florida: pine flatwoods in North Florida and the rangeland in Central Florida. The movements tell researchers about

EVENT: Cultivate a Food Forest in Your Yard WHEN: June, 15 from 10 a.m. – 12 p.m. WHERE: Bert J. Harris Agricultural Center, Sebring 4509 George Blvd. in Sebring 863-402-6540 Registration: $10 in advance at the Extension Office, $12.51 online by DAVID AUSTIN, UF/IFAS Extension, Highlands County To grow your food is to know your

Sandra Moore a Staunch Advocate of the Tropical Fish Industry by PAUL CATALA Since she was 7 years old, Sandra Moore knew there was something a little fishy about her life. That hunch was right and what began as a little girl catching mollies and other tropical fish in ditches in southern Hillsborough County pooled

Promising Trunk Injection Results Show Increased Size, Better Juice Quality, and Lower Fruit Drop Rate by TIM CRAIG The Florida citrus industry is approaching its 20th year of greening with a glimmer of hope as new research results from trials of trunk injections have yielded positive results and may have provided the industry with a

Price Drop Closes an Otherwise Strong Season by RYAN MILEJCZAK As Florida blueberry growers reflect on the close of the season, they’re sharing reports of ideal weather, high yields, and a mid- to late-season supply swell that tanked market prices. Overall, the state had a strong season until some growers were forced to leave berries