IFAS In Your Corner

Consumer Trends Dive Small-Farm Marketing Strategies

by ALLIE WILLIAMS, UF/IFAS Extension Hillsborough County Consumer demand tends to drive marketing decisions for small-scale farmers. There has been increasing interest in locally grown food in recent years. Farmers can use these trends as an opportunity to evaluate and refine their marketing strategies. The question is, how can small-scale farmers implement successful marketing strategies […]

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