Communication Helps Us Help You

I am in awe of the wizardry we all carry around in our pocket. Here is a device that can connect us to nearly all of the world’s information. Amazing.

However, not only can I connect with a wealth of information, I can gather multiple sources together, put them in a virtual packet and share it to almost anyone, anywhere.

But wait, that’s not all. Not only can I find information and disseminate information (on the same device, no less), I can also get nearly instant reaction and feedback on what was sent.

And yet, collectively, we all take it for granted sometimes. Worse yet, we sometimes fail to use it in a way that helps clear channels of communication and feedback. We end up confused, frustrated, and isolated.

For us at Tree Defender, we’re focusing on grower feedback and increased communication with the people we partner with. Communication and feedback are now more important than ever.

The damage caused this year by the hurricane and two freezes has caused a significant increase in demand for Tree Defender IPCs. Add to that the recent approval of OTC injection and other promising therapies and there seems to be a renewed sense of optimism with some growers. This has caused an uptick in demand as these growers are using a combination of methods in their long-term strategies.

We need to communicate with and receive feedback from growers — not only regarding their future plans, but also about the benefits and constraints from these emerging growing methods.

A robust communication/feedback stream helps the Tree Defender team better serve our customers, as well as the industry as a whole. Good communication with growers helps us to ensure plenty of product is available when it is needed and there are no delays in planting. We provide a wide range of sizes and designs that best fit a grower’s financial strategy or specific needs, however we are also continually innovating. 

Consistent and honest feedback helps to ensure the team can quickly address and innovate solutions that meet the needs of the grower. 

This column is sponsored by Tree Defender, and the opinions expressed herein may not reflect those of CFAN or of its advertisers.

Bio: Tommy Thayer is the co-owner of Tree Defender and owner of Southern Citrus Nurseries, which has been in business since the 1970s. Both companies are based in Dundee, Florida. As a native Floridian, he is a fifth-generation citrus grower who graduated from the University of Florida with a Bachelor of Science degree in Food Resource Economics. For more information, visit

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