Publisher Letter: Adding a New ‘Layar’ to Our Print Media

At Central Florida Media Group, we’re constantly thinking about and looking for better ways to connect with our advertisers and readers. We also recognize that for print media to thrive in a digital world, it must evolve and become a more engaging version of its ancestors.

In this edition of Central Florida Ag News magazine, I’m proud to present a new benefit that will truly and flawlessly marry the digital and print worlds. This new feature will add a new layer of technology to our publication that I know you will crave to see more of. The new feature is called the Layar application, and here is how it works:

1. Download the Layar app to your smartphone or tablet.

2. Look for the Layar logo (example shown in graphic above) on the top corner of any page or ad.

3. Launch the application, hold the device over the page, and watch your print media come to life!

Remember the newspaper in the Harry Potter movies that could move and talk? Well, all I have to say is, when you see the Layar app in action, know that it’s not magic … it’s technology at its finest. And at Central Florida Media Group, we’re harnessing the power of technology because we’re committed to bringing you only the best that modern media has to offer.

Follow the simple instructions on Page 29 of our printed edition and watch your page come to life. I would love to hear what you think. Thanks for reading — and interacting — with Central Florida Ag News!



Nelson Kirkland is publisher of Central Florida Ag News. He may be reached by e-mail at

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