Smart marketing for small farms

Smart marketing for small farms

To establish your small agricultural operation among competitors, it’s crucial to plan and put into action smart marketing strategies. Local farmers’ markets are exploding in popularity across Florida and serve as a great fit for smaller agri-businesses lacking the time or resources to invest in an on-farm market.

Participating in local farmers’ markets is a smart way to sell more of your produce and products. Furthermore, it allows you to engage with consumers more directly, which facilitates deeper connections and greater customer loyalty. Plus, it’s a stage to educate the public about where and how your food is grown, and it’s a great way to receive instant feedback, so you know what’s working and what’s not.

To succeed in this realm, it’s important to create an experience for your customer and provide only the best quality produce. Also, keep in mind that location matters. Successful farmers’ markets tend to be in closer proximity to heavily populated centers. As a vendor, go out of your way to be helpful. Answer questions. Provide samples. And after customers are done picking or shopping, direct them to other market activities (i.e., hayrides, corn mazes, demos, etc.). Finally, ask customers to follow you on social media to stay abreast of your new produce, deals, and special events.

The Florida Department of Agriculture and Consumer Services (FDACS) provides an informal listing of local markets for consumers. Check it out to start your market success!

If you need funding to support your small agricultural operation, investigate the farm loan options here at Bankers South or give us a call. We offer agricultural loans to support all facets of farming in Florida and beyond, and would love to assist you with your financing needs!

This column is sponsored by Bankers South Lending & Finance.

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column by LEIGH ANN WYNN

BIO: Leigh Ann Wynn is the Sr. VP of business development for Bankers South.  Adding mortgage loan originator to her title, Leigh Ann is actively working with the AgAmerica Lending Program by Bankers South, offering low interest ag loans.  As an active member of the ag community and a seventh generation Floridian, Leigh Ann understands your ag needs and is here to answer your questions.  She can be reached at leighann@bankerssouth.com or (863) 607-9500.