What a tradeshow can do for your agribusiness


IT OCCURS TO ME that anyone in business, be it a grower or supplier, stands to gain valuable knowledge by attending tradeshows. There is a wealth of information on a wide variety of subjects all under one roof. Whatever you need to research and explore, a tradeshow is the perfect place to be.

One of the great things is that growers can be exposed to new techniques or technologies, while vendors can gain access to new markets. Simply by walking around the show, a grower may find a new piece of equipment that may revolutionize his or her business. Also, a vendor may open their ideas on a whole new segment to the public. There are products and services out there that began their run of success at a tradeshow, like those near you.

Since agriculture has been the bedrock of our state’s economy over the past 24 months or so, it is as obvious as the nose on one’s face that there is opportunity for everyone in the tradeshow space. Unleash your potential as either a grower or a supplier, and discover all of the possibilities a tradeshow has to offer.

CREDIT

column by BAXTER TROUTMAN

BIO: Baxter Troutman is founder and chief executive officer of Labor Solutions, a staffing company with offices in Bartow, Winter Haven, Lake Wales, and Arcadia. A citrus grower who served in the Florida House of Representatives, Troutman understands the challenges and concerns of today’s farmer.