Eric Greenhow

Why You Should Assess the Market Value of Your Real Estate Property

Have you had an appraisal done on your properties lately to determine their current market value? Have you done your own research? If not, right now is a great opportunity for you to do so!

Many investors keep a close eye on the value of their stock and bond portfolios on a frequent basis, partially because it’s so easy. It can be done as often as daily, sometimes from a simple mobile app. However, far fewer take the time to establish the market value of their real estate holdings on a frequent basis. This is largely because it’s more cumbersome, but don’t let that hold you back.

How to assess your property’s market value

The best way is to have an appraisal done by a professional, which will give you an up-to-date value. At a minimum, you can spend some time investigating for yourself other similar properties that are on the market right now, as well as the prices of similar properties that have sold.

Why you should properly assess your real estate holdings

Determining the value of your property can affect many financial decisions. Some examples:

  • If you should continue to operate a business on your property
  • If you should acquire adjacent parcels
  • If you should sell while the market is higher
  • If you have an agriculture business on your land: To determine if it is producing an attractive return
  • If you have a loan on your land: Whether you should refinance

The value of knowing your real estate holdings

Let’s say you operate an ag business that generates $1,000,000/year, on land that is worth $10,000,000 – a 10% return. However, if the value of your land has increased over the years, let’s say to $20,000,000 – and your business is still generating $1,000,000 annually – all of a sudden the return doesn’t look as promising. It’s been reduced to 5%, and you’re working to generate that return.
In this case, it may be worth finding other investment opportunities that would either generate a higher return or generate the same return with no (or less) work.

This column is sponsored by Allen & Company, and the opinions expressed herein may not reflect those of CFAN or of its advertisers. 

Born and raised in the Central Florida area, Eric Greenhow strives for excellence – embodying the spirit and core values of Allen & Company. He is nationally recognized for his industry leadership and community service, and is a Chartered Financial Analyst® and CFP®. For more information about Eric and the Allen Investments Team, call 863.294.7411 or visit

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