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To stay top of mind with today’s consumers, a digital marketing campaign is a must. The payoff for your agricultural operation comes when a campaign successfully moves more of the right people at the right time to purchase your products more often.

There’s no denying that ours is a global economy, and that, by and large is a good thing. In addition to the competition it fosters— keeping prices low and quality high— the world needs products the United States produces (principally food) and U.S. consumers “want” many of the products produced outside our borders.

Property that you acquire while running your farm or ranch is often considered depreciable, meaning that the IRS allows your business to recoup a portion of the cost of the property each year over a specified useful life. To qualify, property must have a useful life of over one year and eventually wear out or

Life insurance, for those who qualify, is a powerful tool to help meet a wide range of personal and financial objectives.  Most people are familiar with life insurance as a way of providing funds to replace lost income in the event the family “bread winner” passes away.  It can also be used to pay off

As the sun rises, you take your coffee out on the back porch and sit in the rocker to read the paper. The fog breaks and your red horse barn begins to appear in the distance. You have a beautiful new carport that houses your 4×4 and motorhome. Satisfaction over your homestead brings a smile

Last month, we discussed how important it is for business owners to prepare for the peaks and valleys of sales or service activity and cash flow.  This month, we’ll share some ways you actually can make money if your enterprise is mostly seasonal. • Expand your merchandise.  We read about a bicycle shop that had

As a farm or ranch operating as a sole proprietorship or partnership, the sale of business property can significantly impact your income taxes. Business property is considered to be any asset that is used on your farm or ranch operation, and qualifying property includes equipment and machinery; buildings, land and trees; and draft animals and breeding

July has arrived, which means it’s time to arm yourself with the knowledge that will keep your lawn and garden looking victorious for the remainder of the summer. Now is the time for summer fertilization of your lawn. Repairing, renovating, or planting are also good ideas. Before planting, don’t forget to work in organic materials,

The highway billboards with the monstrous hurricane off Florida’s west coast almost screams at passing motorists when they warn “GET A PLAN” in huge letters.

When I speak with someone interested in purchasing a property (home, commercial building, or acreage) of any kind through the auction method, the number one concern is what is the bid price going to be? Last month, I spoke about step one on the way to becoming a wise bidder. Following these steps will not